




{"id":48020,"date":"2025-11-25T10:21:13","date_gmt":"2025-11-25T09:21:13","guid":{"rendered":"https:\/\/ecoprod.com\/towards-harmonization-of-carbon-accounting-in-the-audiovisual-sector\/"},"modified":"2025-12-04T11:12:11","modified_gmt":"2025-12-04T10:12:11","slug":"towards-harmonization-of-carbon-accounting-in-the-audiovisual-sector","status":"publish","type":"post","link":"https:\/\/ecoprod.com\/en\/towards-harmonization-of-carbon-accounting-in-the-audiovisual-sector\/","title":{"rendered":"Towards harmonization of carbon accounting in the audiovisual sector"},"content":{"rendered":"\n<p><strong>TV broadcasters are uniting around a methodological framework published in a white paper by the Ecoprod association to better manage the decarbonization of the sector.<\/strong><\/p>\n\n\n\n<p>Ecoprod&#8217;s member broadcasters have joined forces to create a<strong> methodological framework<\/strong> for factoring the carbon footprints of audiovisual program production into their group carbon footprints. This collaborative approach, unprecedented in the sector, illustrates a strong desire to pool efforts and build a<strong> coherent, transparent and comparable approach between players<\/strong>. <\/p>\n\n\n\n<p>This framework, result of <strong>consultation <\/strong>between the CSR managers of ARTE, CANAL+, France T\u00e9l\u00e9visions, M6 and TF1, and validated by the members of the &#8220;Ecoprod Diffuseurs&#8221; working group, Bein Sports, TV Monaco, Mediawan and NRJ Group, responds to a shared need: to have a harmonized, clear, and operational methodology to better assess, manage, and reduce the environmental impact of the content that broadcasters produce or co-produce, in line with their CSR and climate commitments.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"69\" src=\"https:\/\/ecoprod.com\/wp-content\/uploads\/2025\/11\/Template-Article-Site-Web-1.png\" alt=\"\" class=\"wp-image-47951\" style=\"width:775px;height:auto\" srcset=\"https:\/\/ecoprod.com\/wp-content\/uploads\/2025\/11\/Template-Article-Site-Web-1.png 791w, https:\/\/ecoprod.com\/wp-content\/uploads\/2025\/11\/Template-Article-Site-Web-1-300x26.png 300w, https:\/\/ecoprod.com\/wp-content\/uploads\/2025\/11\/Template-Article-Site-Web-1-768x67.png 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-contrast-2-background-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/ecoprod.com\/wp-content\/uploads\/2025\/11\/BroadcasterWhitePaper-11252025-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the White Paper  <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>In a regulatory and societal context where the expectations of public authorities, investors, and the public are growing, this framework constitutes a strategic lever to support the ecological transformation of the audiovisual sector. The publication of this white paper thus responds to a major challenge: harmonizing methods to enable a <strong>common language<\/strong>, improving the <strong>transparency<\/strong> and <strong>reliability of broadcasters&#8217; carbon footprints<\/strong>, and encouraging all stakeholders to take concrete steps toward decarbonization. <\/p>\n\n\n\n<p>Voluntarily applied, this framework marks a <strong>structuring step<\/strong> in the construction of a common language around climate issues in the audiovisual sector, and a harmonization of practices. It <strong>is voluntarily<\/strong> <strong>limited to<\/strong> <strong>carbon emissions generated by the production phase<\/strong> of audiovisual content. It does <strong>not cover the impact of broadcasting, viewing <\/strong>by audiences,<strong> or the internal operations <\/strong>of media companies.  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;This work of analysis and consultation was essential. It&#8217;s essential to be able to exchange ideas constructively with other broadcasters, as we do within Ecoprod,&#8221;<\/em> emphasizes Marine Schenfele, CSR Director at Canal+ Europe and CEO of the Canal+ Foundation.  <\/p>\n<\/blockquote>\n\n\n\n<p>The framework is structured around three main areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What<\/strong>: what activities and perimeters need to be taken into account to establish the carbon footprint of audiovisual and film production?<br><\/li>\n\n\n\n<li><strong>Who, when<\/strong>: who is responsible for accounting for the carbon emissions generated by program production, and when should they be included in the broadcaster&#8217;s carbon footprint?<br><\/li>\n\n\n\n<li><strong>How<\/strong>: what methods should be used to quantify these emissions (real, monetary, modelled) and ensure consistency between the various balances?<\/li>\n<\/ul>\n\n\n\n<p>This work is a continuation of the actions carried out by <strong>Ecoprod<\/strong>, a pioneer in eco-production in France, and extends the momentum initiated with <strong><a href=\"https:\/\/ecoprod.com\/en\/carbonclap\/\">Carbon&#8217;Clap<\/a><\/strong>, its free carbon calculator, approved by the CNC and the Union des Marques, dedicated to audiovisual, film, and advertising productions. With this framework, Ecoprod is continuing its mission to provide a tool for the entire industry to accelerate the ecological transition and strengthen consistency between the different links in the value chain. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;At a time when the accounting and reduction of carbon emissions is becoming a <strong>strategic issue for the audiovisual sector <\/strong>, in line with the national low-carbon strategy, this collective work outlines a concrete path for broadcasters committed to the ecological transformation of their value chain. Ecoprod enables us to engage in this constructive dialogue,&#8221; says Birgit Gabriel, CSR coordinator at ARTE Strasbourg.   <\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>TV broadcasters are uniting around a methodological framework published in a white paper by the Ecoprod association to better manage the decarbonization of the sector. Ecoprod&#8217;s member broadcasters have joined &#8230; <a title=\"Towards harmonization of carbon accounting in the audiovisual sector\" class=\"read-more\" href=\"https:\/\/ecoprod.com\/en\/towards-harmonization-of-carbon-accounting-in-the-audiovisual-sector\/\" aria-label=\"Read more about Towards harmonization of carbon accounting in the audiovisual sector\">Read more<\/a><\/p>\n","protected":false},"author":241,"featured_media":48176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[192,193,194],"tags":[],"class_list":["post-48020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-news","category-resources","category-they-take-action","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"mb":[],"mfb_rest_fields":["title"],"_links":{"self":[{"href":"https:\/\/ecoprod.com\/en\/wp-json\/wp\/v2\/posts\/48020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecoprod.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecoprod.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecoprod.com\/en\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/ecoprod.com\/en\/wp-json\/wp\/v2\/comments?post=48020"}],"version-history":[{"count":5,"href":"https:\/\/ecoprod.com\/en\/wp-json\/wp\/v2\/posts\/48020\/revisions"}],"predecessor-version":[{"id":48180,"href":"https:\/\/ecoprod.com\/en\/wp-json\/wp\/v2\/posts\/48020\/revisions\/48180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecoprod.com\/en\/wp-json\/wp\/v2\/media\/48176"}],"wp:attachment":[{"href":"https:\/\/ecoprod.com\/en\/wp-json\/wp\/v2\/media?parent=48020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecoprod.com\/en\/wp-json\/wp\/v2\/categories?post=48020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecoprod.com\/en\/wp-json\/wp\/v2\/tags?post=48020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}