{"id":49938,"date":"2026-03-03T16:05:55","date_gmt":"2026-03-03T15:05:55","guid":{"rendered":"https:\/\/ecoprod.com\/?p=49938"},"modified":"2026-03-03T16:38:15","modified_gmt":"2026-03-03T15:38:15","slug":"animpact-standards-presented-at-cartoon-launching-public-consultation-until-3-may","status":"publish","type":"post","link":"https:\/\/ecoprod.com\/en\/animpact-standards-presented-at-cartoon-launching-public-consultation-until-3-may\/","title":{"rendered":"ANiMPACT Standards Presented at Cartoon, Launching Public Consultation Until 3 May"},"content":{"rendered":"\n

The ANiMPACT Standards were officially presented at Cartoon, marking a significant milestone for sustainability in the animation sector. The initiative now enters a public consultation phase, open to industry professionals until 3 May.<\/strong><\/p>\n\n\n\n

ANiMPACT is an international initiative led by CineRegio, Ecoprod and Green Film. It aims to support the animation industry in accelerating its environmental transition by establishing a coherent, credible and internationally recognised framework for sustainable production in animation.<\/p>\n\n\n\n

\u201cWith ANiMPACT, we are responding to a clear structural need in the animation sector. While live-action production has progressively adopted recognised sustainability frameworks, animation has until now lacked a common reference point. These standards are designed to provide clarity, coherence and credibility, both for professionals and for public funders, while remaining firmly grounded in production realities.\u201d<\/em> says Charlotte Applegreen (CineRegio).<\/p>\n\n\n\n

A Collaborative, Industry-Based Process<\/strong><\/h5>\n\n\n\n

The development of the ANiMPACT Standards is the result of a two-year collaborative effort initiated with the publication of the Green Animation Guide in 2025.<\/p>\n\n\n\n

The standards were built through extensive consultation with sustainability experts, animation studios and producers and representatives of public institutions and funding bodies. The expert working group on standards is composed of Valentina Hu\u010dkov\u00e1, Sustainability Representative at CEE Animation, Jean-Baptiste Wery, CEO of Oooolala, Pedro Citaristi, Board Member of Cartoon Italia, Davide Banini, Auditor at Bureau Veritas, and Beno\u00eet Ruiz, Consultant in environmental and social engineering for the film and video game industries and individual consultation of industry and sustainability experts.<\/p>\n\n\n\n

This multi-stakeholder approach ensures that the standards are both ambitious and operationally realistic. They are grounded in real production environments and designed to address the concrete challenges faced by animation professionals.<\/p>\n\n\n\n

Public Consultation Phase<\/strong><\/h5>\n\n\n\n

The public consultation phase aims to gather feedback from across the animation ecosystem, including producers, studios, artists, technicians, funders, broadcasters and distributors.<\/p>\n\n\n\n

The objective is to:<\/p>\n\n\n\n