One year after the launch of the Green Animation Guide, the Annecy Film Festival and MIFA will serve as a platform to showcase the ongoing sustainability initiatives driving meaningful change in the animation industry!
Launch of the ANiMPACT Pilot Phase
Two years of mobilisation, over 110 organisations engaged, 30 countries represented: the ANiMPACT Standards enter their pilot phase with strong and broad industry backing.
ANiMPACT is an international initiative led by CineRegio, Ecoprod and Green Film. Its objective is to establish a coherent, credible and internationally recognised framework for sustainable production in animation.
The standards were developed over two years through a multi-stakeholder process involving sustainability experts, animation studios, producers, public institutions and funding bodies.
After a public consultation phase from March to May 2026 that helped collect feedback on the ANiMPACT standards and refine the criteria, the initiative now launches its next phase: a pilot phase during which the standards will be tested and adjusted. ANiMPACT is seeking animation productions willing to test the standards in real conditions. Pilot projects will implement selected measures, provide feedback, and directly shape the final framework. Participating productions will be publicly recognised as ANiMPACT beta testers. Eligible projects must be completed, or at an advanced stage of production, by June 2027.
Productions interested in joining are invited to meet the team at MIFA in Annecy, or to reach out by email. Upon expression of interest, participants will be asked to complete an application questionnaire, sign the Beta testing engagement document, and will then receive the full criteria and audit guidelines.
MIFA Conference “Greening European Animation”
25 June 9:30 – 10:30am | Rotonde de l’Europe – étage 1 – Impérial Palace – Mifa
ANiMPACT, Carbulator and collective change through cross-border cooperation.
As sustainability becomes an essential priority for the global audiovisual sector, Europe’s animation industry is taking meaningful collective action through shared standards, innovative tools and the exchange of best practices. This panel brings together key European stakeholders to explore the European way of sustainable transformation in animation.
Through discussions on the ANiMPACT standards, Carbulator and real-world studio implementation, panelists will share practical strategies, European and national policy perspectives, and creative approaches to reducing environmental impact across production pipelines.
New StepUP e-learning course on Green Animation
Parallel to the presentation of the ANiMPACt standards, Ecoprod and Eurimages will also present a new StepUP e-learning course at MIFA focussed on “Green Animation”. StepUP is an elearning platform dedicated to sustainability in the film industry. It currently features three courses focussed on green production for live-action projects and carbon calculation. The new course is designed to help anyone in the animation industry better understand the industry’s environmental impacts and define a sustainability strategy based on the ANiMPACT standards. The course will be unveiled on 22 June.
StepUP Green Animation Webinar on 1st July
July 1st at 11am CEST online
The next StepUP webinar will spotlight Green Animation, unveiling its new e-learning course on the subject and sharing the latest ANiMPACT updates. Join us to explore the public consultation results, discover the structure of the pilot phase, and learn practical steps for getting involved. We will also hear from industry experts on how to implement first sustainability measures in animation production.
Speakers:
- Adrien Roche, StepUP project manager
- Linnea Merzagora, Green Film project manager
- Valentina Hučková, CEE Animation sustainability manager
