Two new financial incentives have been presented at the Cannes Film Festival to support productions in their sustainability journey. In addition to the “Prime RSE+” announced by the national film fund CNC, Cofiloisirs launched a new large-scale initiative that will encourage more socially and environmentally responsible practices in the film and TV industry.
A Dedicated Fund for Green Production
At the 2025 Cannes Film Festival, Cofiloisirs1, a subsidiary of BNP Paribas, announced the creation of a major financial support mechanism: a €500,000 fund to reward projects engaged in sustainable production practices.
Each year, five Cofiloisirs-financed projects that have been certified with the Ecoprod Label will receive a €20,000 bonus. The bonus will be allocated to the five highest-scoring feature films or series.
This initiative, which will run for the next 5 years, aims to support and highlight the most ambitious efforts to reduce environmental impact in audiovisual production.
A Scheme Based on the Ecoprod Label
This new mechanism is built entirely around the Ecoprod Label2, the French certification for sustainable film and TV production, developed with the support of ADEME3 and audited by the independent body AFNOR Certification4. The Ecoprod Label lists 85 actions to help productions reduce their environmental impact—from pre-production to post-production.
The first productions that will be granted the bonus will be announced in early 2026.
In Line with the CNC’s Prime RSE+
This new initiative complements the recently announced Prime RSE+ from the Centre national du cinéma et de l’image animée (CNC), France’s national film fund5.
Starting in 2026, the CNC will award a €28,000 bonus to live-action productions that meet Level 2 of the AFNOR SPEC 2308, the national standard for sustainable film and TV production, on which the Ecoprod Label is fully aligned.
With this bonus Cofiloisirs reinforces the overall ecosystem of support available to productions, bridging public policy and private financing to accelerate the industry’s ecological transformation.
Ecoprod Supports the Industry’s Transition
Ecoprod welcomes this bold, structural initiative and continues to stand alongside producers, institutions, broadcasters, and financiers to make the ecological transition of the audiovisual sector a reality.
This new financial support recognizes the work already done by committed productions and sends a strong message to the entire industry: green production is no longer optional—it’s a chance to reimagine how we create.
- Cofiloisirs is a specialized financial institution that supports the French film and audiovisual industry. It helps producers access funding by partnering with both public and private stakeholders. ↩︎
- The Ecoprod Label is a voluntary certification that helps audiovisual productions measure and improve their environmental impact, offering a rigorous, transparent, and credible framework. ↩︎
- ADEME is France’s national agency for ecological transition. It supports innovation and policy across all sectors. ↩︎
- AFNOR Certification is an independent auditor that ensures standards like the Ecoprod Label are applied consistently and reliably. ↩︎
- The CNC funds, regulates, and promotes the French audiovisual industry. It also plays a key role in driving the sector’s ecological transition through financial incentives and strategic programs. ↩︎
